How it Works: Editorial + Creative Laydowns

How it Works & What you Need to Know:

Creative laydowns + grids are becoming the go-to images for social media channels and email blasts!

Number of Photos:

Half-days and full days are available. The number of items each image contains dictates how much time it takes to style each shot. On average, we can generally achieve 2-3 shots/hour for simple images (2-4 items per image). Complex images take more time.

Prep:

In our experience to date, editorials work best when the client is organized and has a clear vision of their brand. For maximum shooting time, please arrive in studio 30 minutes early with your apparel on hangers and sectioned/grouped together and ready to go.

Shot list:

Prior to your shoot, we require that you to email a shot list with reference images. Some call this a mood or vision board. Other terms used are tears or swipes. All refer back to reference images for your shoot.

Creating a Shot List:

Note: the more pieces in a particular photograph, the more time it takes to style properly. Using very general averages, each piece of clothing takes approximately 4-5 minutes to style, so six SKU will take 24-30 minutes just to get it arranged on the styling board. Small adjustments to the garments can take additional time. How each shot is laid out and styled should also be considered beforehand but can also be collaborated with our stylist the day of your shoot. For actual examples of a client shot list, click here, here, or here.

Sample Shot List:
1) Banner image of four tops in a row in earth tones w/soft movement
2) Two t-shirts styled in a yin-yang image; black & white color story
3) Five trousers/denim loosely stacked/rolled showing back pockets
4) Grid image with joggers, phone, running shoes, and sunglasses
5)  Shorts, blouse, and scarf as an outfit

Props + Other Considerations for Your Shoot:

You can hire our stylist to source props for you at $60/hour; otherwise any props you wish to use must be provided by you the client, so please bring those with you. If client cannot be on set, you can arrange with Tanya to order your own props and have them sent directly to our studio (must be pre-arranged first).

Working with your Stylist:

Please keep in mind that any time spent with the stylist discussing the image(s) takes time away from styling and shooting. Our most successful editorial shoots are with clients who come with their shots mostly thought out, and with some clear direction for the stylist.

We look forward to creating fun, beautiful and dynamic images for you and your company!

Art-Directed-Laydowns+Grids-Los_Angeles

As always, we are here to answer any questions you might have. Please do not hesitate to contact the studio manager Tanya at: 310-406-4455 or email: tanya@damionlloyd.com